The Lex Files

From the Grab blog: 360JMG and the power of Jake Rubin

November 18, 2005 on 8:00 am | In Uncategorized

I went to college with some impressive people.

I attended Brandeis University in scenic Waltham, Massachusetts, where I wrote for The Justice, sang with two a cappella groups, worked at the campus radio station, and, of course, met my wife.  (Note, for the record, that she was not my wife at the time. That would have been weird.)

I also met some other fun and talented people.  One of those fun and talented people ("falented," for short) was (and is!) Jake Rubin.

Jake’s one of those guys with enough confidence and intelligence to do what he wants to do.  And right now, what Jake wants to do is spready the word about his employer, 360JMG.  See, Jake worked for a company called Group360, which recently merged with JMG Direct, to form this new company, based in Washington, DC, called 360JMG.

They call themselves a "strategic communications firm."  Basically, they provide PR services to their clients — advertising, new media, direct mail… the whole kielbasa.  360JMG helps candidates win races.

To me, that sounds like a pretty tough challenge.  But, as I mentioned, my college bud Jake Rubin works there.  And I’ve seen Jake Rubin convince a small army of college kids that it’s worthwhile to wake up at 9am on a Sunday to consume cafeteria "cheese-eggs" while wearing funny hats.  I’ve seen Jake Rubin spring into action, keeping a cool head in crazed situations, like when I slipped coming out of the shower on our suite’s bathroom cement floor and got a huge gash near my eye, and he called the campus medics and helped groggy ol’ me get some clothes on before they arrived.  And, perhaps most importantly, I’ve seen Jake Rubin help put together a bachelor party for me that neither compromised my morals NOR lacked the requisite (yet mild!) debauchery. 

Jake Rubin’s a smooth guy.  And he works for 360JMG – which makes me feel pretty confident about their services.  And thus, Jake has more than earned this shout-out for his employer from me.